How much does a mailing / email list for a specific demographic in a specific CA zip code cost?
Figure 8 to 15 cents per name, depending on the specifics for the list. Remember many list suppliers have a minimum order, usually 5,000 names.
I usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer.
Two things:
1) if it's basic consumers at home with a certain income, zip code etc, try www.infousa.com
2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the SRDS - Standard Rate and Data Service Direct Mail list guide. Or you can buy it online but it's not cheap.
Also, this is a newbie question… be careful in Direct Mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. It's not a media that's beginner-friendly (it's easy to do, but hard to succeed)
I strongly recommend you get a copy of "Magnetic Marketing" which is the classic work in this area - it's by Dan Kennedy available at www.dankennedy.com. And no, I'm not getting paid for that.
Good luck,
Scott
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You can get free quotes from a number of online list sellers. I would go to a trusted name like Hoovers.com.
References :
Comment by Joe D — December 31, 2008 @ 2:32 pm
Figure 8 to 15 cents per name, depending on the specifics for the list. Remember many list suppliers have a minimum order, usually 5,000 names.
I usually ballpark about $1 per mailpiece "in the mail" including list, printing, postage, lettershop for a standard letter or flyer.
Two things:
1) if it's basic consumers at home with a certain income, zip code etc, try http://www.infousa.com
2) if it's a real niche, like old ladies who are into crochet, then go to a big city library and ask for the SRDS - Standard Rate and Data Service Direct Mail list guide. Or you can buy it online but it's not cheap.
Also, this is a newbie question… be careful in Direct Mail, it's very powerful if you do it right but if you get even one element wrong your whole mailing is worthless. It's not a media that's beginner-friendly (it's easy to do, but hard to succeed)
I strongly recommend you get a copy of "Magnetic Marketing" which is the classic work in this area - it's by Dan Kennedy available at http://www.dankennedy.com. And no, I'm not getting paid for that.
Good luck,
Scott
References :
Comment by scott.braden — December 31, 2008 @ 3:02 pm